How-to
How-to guides
Practical, step-by-step guidance for UK B2B merch programmes: writing the brief that gets the right quote back, building a budget in GBP that the finance team will approve, evaluating a new merch supplier, planning a trade show at ExCeL London, and handling UK GDPR data flows for the merch programme.
Why these guides exist
Most UK B2B merch programmes are run by people who run one a quarter, or a year, and not as a full-time role. The guides on this page are written to compress the lessons from running many programmes into repeatable processes. Each guide explains the question, the standard approach, the common pitfalls and the answer in a paragraph.
The guides are written from a UK B2B perspective. The references to VAT, GDPR, the ICO, Modern Slavery Act, the CMA Green Claims Code, the ASA and the venue-specific logistics are UK-specific. Where EU or international programmes need to be considered alongside UK programmes, separate article or guides address the differences.