Industries
Industries
Sector-specific guidance for UK B2B merch programmes: financial services, technology and SaaS, retail and FMCG, pharma and life sciences, higher education, hospitality and events. Each page walks through the sector-specific regulatory and operational constraints.
Why sector guidance matters
Sector-specific compliance constrains the merch programme: financial-services buyers must observe FCA rules on financial promotions; pharma buyers must observe the ABPI Code of Practice; public-sector buyers observe Procurement Policy Notes; education buyers operate under university procurement frameworks.
Sector-specific operations also inform the merch programme: retail buyers run merch through their stores; hospitality buyers deliver merch to event venues; education buyers deliver merch to student halls and conferences; financial-services buyers deliver merch to corporate offices.
The pages on this section walk through the sector-specific regulatory and operational constraints and their implications for the merch programme.